The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
Attitude Toward Advergames for Children (Positive)
Four Likert-type items are used to measure the degree to which a parent holds positive beliefs about "advergames" made for children. (Advergames are custom-made for a good or service in order to entertain potential consumers as well as promote the brand.)