Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Attitude Toward Commercials (Negative)

Using three, four-point items, the scale measures how often a person has negative thoughts about commercials. The scale was made for use by children.

Key Words

attitudes, advertising, children, irritation, interest

Newest Scale Reviews

Product’s Story

Four, seven-point Likert-type items are used to measure a person’s belief that a certain... read more »

Romantic Motivation Activity

The extent to which a person believes a particular activity would help feel more intimate with... read more »

Community Support for the Team

The belief that fans of a particular sports team in a geographic area, such as a city, support... read more »

Trust in Algorithms (Affective)

With three, 100-point items, the scale measures how much a person is troubled by algorithms that... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

You are here