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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Attitude Toward the Hiking Boots

Seven, nine-point items are used in the scale to measure a person's beliefs regarding a pair of hiking boots.  The emphasis is on how well the boots are thought to perform on the listed characteristics.