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Attitude Toward the Logo (Agentic Animacy)

Three, seven-point Likert-type items measure the degree to which a logo appears to move as if it is alive.

Key Words

attitudes, logo, movement, anthropomorphism, appearance, attributions

Newest Scale Reviews

Brand Anthropomorphism (Supportive)

How much a consumer views a particular brand as having the human-like quality of being helpful,... read more »

Brand Authenticity

The extent to which a brand is viewed as authentic and credible is measured with three, nine-... read more »

Brand Exclusivity

Four, seven-point items measure how much a person believes that a branded product gives owners a... read more »

Brand Loyalty

Five, seven-point Likert-type items measure a consumer’s commitment to buy a particular... read more »

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