Scale Reviews

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Marshfield Clinic Research Foundation

Attitude Toward the Logo (Agentic Animacy)

Three, seven-point Likert-type items measure the degree to which a logo appears to move as if it is alive.

Key Words

attitudes, logo, movement, anthropomorphism, appearance, attributions

Newest Scale Reviews

Communication Skills of the Salesperson

How well a customer believes that a salesperson expresses him/herself is measured in this scale... read more »

Customer Orientation of the Salesperson

The scale is composed of four, seven-point Likert-type items that measure how much a customer... read more »

Salesperson's Attention to the Customer

Six, seven-point items measure how much a customer feels that a particular employee, such as a... read more »

Satisfaction with the Salesperson

How satisfied a customer is with a salesperson, particularly with respect to the producs and... read more »

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