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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Attitude Toward the Possession (Self-Extension)

The degree to which a consumer views a particular possession of his/hers as an extension of self is measured with six, seven-point Likert-like items.