Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Attitude Toward the Product Design

With three, seven-point Likert items, the scale measures how much a consumer likes the design of a product because it fits with his/her preferences.

Key Words

attitudes, product, design, co-production, preference

Newest Scale Reviews

Communication Skills of the Salesperson

How well a customer believes that a salesperson expresses him/herself is measured in this scale... read more »

Customer Orientation of the Salesperson

The scale is composed of four, seven-point Likert-type items that measure how much a customer... read more »

Salesperson's Attention to the Customer

Six, seven-point items measure how much a customer feels that a particular employee, such as a... read more »

Satisfaction with the Salesperson

How satisfied a customer is with a salesperson, particularly with respect to the producs and... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

You are here