This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Attitude Toward Punishing the Company
The degree to which a person believes that a particular company deserves to be punished is measured with four items. The items themselves do not indicate why the company should be punished.
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