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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
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University of Antioquia, COLOMBIA

Attitude Toward the Restaurants (Premium Quality)

Three, seven-point Likert-type items are used to measure the degree to which a person believes a group of restaurants are premium quality due to the high quality of the food as well as the prices charged.

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