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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Attitude Toward the Retailer (Assistive Intent)

This scale uses three, seven-point Likert-type items to measure a customer’s belief that the seller is taking into account the buyer's task-related needs to help him/her complete a given task.