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Scale Reviews

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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Attitude Toward the School’s Pedagogy (Independence)

A person’s beliefs about a school’s pedagogical orientation as it pertains to its emphasis on creativity and fun for children is measured with three, seven-point items.