Scale Reviews

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Bob Moritz

Marshfield Clinic Research Foundation

Attitude Toward the Smartphone (Sense of Privacy)

This scale uses four, seven-point items to measure how much a person feels that when using his/her smartphone there is a sense of being in a private, safe place.

Key Words

attitudes, perception, phone, privacy, safety

Newest Scale Reviews

Empathy for the Business

How much a person feels compassion and sympathy for a business is measured with three, nine-... read more »

Purchase Importance

Three, seven-point items measure how much a person cares about a particular decision and is... read more »

Determination of the Company's Founders

The belief that a company’s founders are intent on working hard and persistently to... read more »

Service Quality (Expected Outcome)

Four semantic differentials are used to measure the degree to which a person believes that if he... read more »

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