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Scale Reviews

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Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Authenticity of Purchase Decisions

The scale uses three, seven-point Likert-type items to measure how much a person purchases products and particular brands that are viewed as “genuine” in order to signal to others his/her autonomy and integrity.