The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
Behavioral Intentions Toward the Store (Hypothetical)
A person’s expected enjoyment of a store as well as his/her willingness to shop there and recommend it to friends is measured with three, seven-point Likert-type items. The sentences are hypothetical because the store was only described for purposes of the study with words and images.
Key Words