Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Branded App Usability (User-Friendliness)

The ease of understanding and using a branded mobile phone application is measured with three, seven-point Likert-type items.

Key Words

attitudes, brand, app, mobile, usefulness, understanding

Newest Scale Reviews

Product’s Story

Four, seven-point Likert-type items are used to measure a person’s belief that a certain... read more »

Romantic Motivation Activity

The extent to which a person believes a particular activity would help feel more intimate with... read more »

Community Support for the Team

The belief that fans of a particular sports team in a geographic area, such as a city, support... read more »

Trust in Algorithms (Affective)

With three, 100-point items, the scale measures how much a person is troubled by algorithms that... read more »

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