You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


The Marketing Scales Handbook is indispensable in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Charity Inefficiency

With three, seven-point Likert-type items, the scale measures a person’s belief that a particular charity is wasteful and not using its funding well to actually go towards the needs of the people it is expected to serve.