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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Choice Clarity

This scale uses three items to measure the degree to which a person expresses an understanding of their product/brand preference and can explain it.  The scale was called understanding of preference by Kramer (2007).