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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Communal Orientation of the Organization

A person’s belief that a particular organization is concerned about the welfare of people and helps them without expecting anything in return is measured with four, seven-point Likert-type items.  Given the phrasing of the sentences, the scale is most appropriate for use with a charity.