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Scale Reviews

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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Connection to Prior Owners of the Product

Containing three, nine-point items, the scale measures the degree to which a consumer wants a particular product that was owned previously by other people because of the expectation of feeling an association with them.