This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Conscientiousness
Using four, seven-point uni-polar items, the scale measures how much a person believes his/her personality to be dependable and disciplined rather than disorganized and careless.
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