Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Consistency of Beliefs & Ad

The scale is composed of three, nine-point Likert-type statements that measure the degree to which a person agrees that the information communicated in an ad he/she has been exposed to corresponds with an experience the person has in mind.

Key Words

advertising, attitudes, visual, consistency, memory, vacation

Newest Scale Reviews

Communication Skills of the Salesperson

How well a customer believes that a salesperson expresses him/herself is measured in this scale... read more »

Customer Orientation of the Salesperson

The scale is composed of four, seven-point Likert-type items that measure how much a customer... read more »

Salesperson's Attention to the Customer

Six, seven-point items measure how much a customer feels that a particular employee, such as a... read more »

Satisfaction with the Salesperson

How satisfied a customer is with a salesperson, particularly with respect to the producs and... read more »

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