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Desirability of the Store's Assortment

With five, seven-point Likert-type items, the scale measures a consumer’s attitude about how attractive and desirable the products are in a particular store.

Key Words

attitudes, store, assortment, product, desirability, shopping

Newest Scale Reviews

Healthcare Seeking Likelihood

Four, ten-point questions measure how likely one is to seek information and support for a... read more »

Preference for Organic Products

A consumer’s preference for organic products, particularly with respect to food, is... read more »

Attitude Toward the Tweet (Negativity)

How mean-spirited and degrading a tweet is believed to be is measured with three, seven-point... read more »

Warm Glow From Doing Something Good

How much a person is experiencing positive affect as a result of having done something... read more »

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