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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Distraction During the Shopping Trip Task

The scale measures how much a person reports having a difficult time focusing on a shopping task.  The measure has five, seven-point Likert-type items.