Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Donation Request (Identifiable Victim Frame)
Four, seven-point Likert-type items are used in this scale to measure a person’s belief that a request for donations from a particular organization focuses on one victim who represents a large group in order to describe the severity of a pandemic, disaster, or other adversity.
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