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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Endowment Effect from eWOM

Three, seven-point items measure how much a consumer values a product after reading a wide range of reviewer opinions about it compared to how much it was valued before being exposed.  As phrased in the items, the opinions come from electronic word-of-mouth (eWOM) such as posted at websites of retailers, manufacturers, and others.