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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Engagement with the Virtual Reality Display

The scale uses four Likert-type items to measure a person’s degree of involvement in a mediated environment that felt intense and enjoyable.