Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Fairness

Four, seven-point, semantic differentials measure how honest and legitimate something is believed to be.

Key Words

attitudes, fairness, trust, honesty, legitimate, banks

Newest Scale Reviews

Brand Exploitation

Six, seven-point Likert-type items measure how much a consumer believes that a particular brand... read more »

Brand Nostalgia

Four, seven-point Likert-type items measure the degree to which a particular brand reminds a... read more »

Brand Message Aurthenticity

How much a person believed a brand's message to be genuine and that it expressed concern... read more »

Brand Agency

With four, seven-point Likert-type items, this scale measures a person’s belief that a... read more »

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