Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.

Juan Fernando Tavera

University of Antioquia, COLOMBIA

Fairness

Four, seven-point, semantic differentials measure how honest and legitimate something is believed to be.

Key Words

attitudes, fairness, trust, honesty, legitimate, banks

Newest Scale Reviews

Brand Anthropomorphism (Supportive)

How much a consumer views a particular brand as having the human-like quality of being helpful,... read more »

Brand Authenticity

The extent to which a brand is viewed as authentic and credible is measured with three, nine-... read more »

Brand Exclusivity

Four, seven-point items measure how much a person believes that a branded product gives owners a... read more »

Brand Loyalty

Five, seven-point Likert-type items measure a consumer’s commitment to buy a particular... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

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