Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.

Krista Holt

Senior Director, Research & Design, Vital Findings

Fairness

Four, seven-point, semantic differentials measure how honest and legitimate something is believed to be.

Key Words

attitudes, fairness, trust, honesty, legitimate, banks

Newest Scale Reviews

Empathy for the Business

How much a person feels compassion and sympathy for a business is measured with three, nine-... read more »

Purchase Importance

Three, seven-point items measure how much a person cares about a particular decision and is... read more »

Determination of the Company's Founders

The belief that a company’s founders are intent on working hard and persistently to... read more »

Service Quality (Expected Outcome)

Four semantic differentials are used to measure the degree to which a person believes that if he... read more »

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