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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Fairness (Business’s Treatment of the Customer)

The scale uses three semantic differentials to measure how much a customer believes he/she was treated fairly by a business and as deserved.