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Scale Reviews

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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Hypocrisy (Corporate)

The degree to which a person believes a company claims to be something that it is not is measured in this scale using six, seven-point Likert-type items.  Although the scale was developed for use with a business, the items seem to be amenable for us with other entities such as government or non-profit organizations.