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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Identity-Balance Difficulty

The scale has four, seven-point Likert-type items that measure the amount of competition one feels there is between his/her self-identities.  The particular identities referred to in the sentences are ideal and ought.