I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Identity Synergy
The scale used four, seven-point Likert-type items to measure a person's belief that being a "member" (broadly defined) of an organization facilitates him/her performing better in a certain role. The phrasing of the items can be tailored for a specific organization and a specific role a person plays with the organization, e.g., shopper, employee, volunteer.
Key Words