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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Inauthenticity of Product Consumption

How much a person feels like an impostor or a fake when engaging in an activity with a particular product is measured with five, seven-point uni-polar items.  The scale may make the most sense in contexts which involve the use of luxury goods or services.