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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Knowledge of the Brand (Other Person)

With four, seven-point items, the scale measures how much a person thinks that a particular other person knows a brand better than other consumers and could be considered an expert.