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Scale Reviews

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Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Knowledge (Subjective)

Six, seven-point items are used to measure how much a person believes him/herself to have knowledge and expertise about a topic compared to other people.  While the scale can be used with regard to a product category, the items are amenable for use with many other objects and subjects as well.