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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Likelihood of Saving Money

The six, seven-point items in this scale measure a person’s expressed likelihood of engaging in behaviors related to saving money in the near future.  Four of the items are rather general but two are specific about ways to get more information to help save money.