I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Low Price Guarantee Focus (Protection)
Three, seven-point Likert-type items are used to measure what a customer focuses on after a store pays him/her a refund as part of its low price guarantee (LPG). Specifically, the scale measures the extent that a customer focuses on the part of the LPG that signals consumers that they will be monetarily compensated if a lower price is found for the same product.