The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Marketplace Literacy
Containing eight, five-point Likert-type items, the scale measures very basic beliefs and comprehension of what buyers and sellers do. The scale seems most relevant to use for those living in subsistence marketplaces. It may also be useful when studying what children understand about the market.
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