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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Memory Efficacy

One's attitude regarding his/her ability to accurately remember things he/she has experienced or known in the past is measured with four, seven-point items.