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Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Moral Identity via Charitable Donations

Five, five-point Likert-type items measure how much a person believes that donating to charities helps him/her feel more moral and become more moral.