You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Morality Comparison (Activities)

Four, seven-point items are used to measure the degree to which a person believes that one act is more moral than another. As structured by Reed, Aquino, and Levy (2007), two specific acts were identified for respondents and they had to compare them in terms of their morality.