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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Need for Affect (Approach)

With thirteen items, the scale measures a person’s motivation to seek situations and activities that are emotionally stimulating for self and others.