The Marketing Scales Handbook is indispensable in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Outrage at the Church Practice
A person's strong negative reaction to a decision or action taken by a church is measured using three, seven-point Likert-type items. Although two of the items use the term "church," they could be easily modified for use with a variety of organizations, religious or not.
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