Scale Reviews

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The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!

Bob Moritz

Marshfield Clinic Research Foundation

Parenting Thoughts

The scale uses three, seven-point questions to measure how much a particular activity or other stimulus motivated a person to think about the responsibilities involved with taking care of a child.

Key Words

task, parents, children, responsibility, cognition

Newest Scale Reviews

Empathy for the Business

How much a person feels compassion and sympathy for a business is measured with three, nine-... read more »

Purchase Importance

Three, seven-point items measure how much a person cares about a particular decision and is... read more »

Determination of the Company's Founders

The belief that a company’s founders are intent on working hard and persistently to... read more »

Service Quality (Expected Outcome)

Four semantic differentials are used to measure the degree to which a person believes that if he... read more »

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