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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Personal Cultural Orientation (Risk Aversion)

Using five, seven-point Likert-type items, this scale measures a person's reluctance to engage in behaviors that appear to be risky.