Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Pressure to Finish
This three-item, seven-point scale measures the level of pressure felt by a person when engaged in a particular activity. The type of pressure is not stated in the items but is implied to be social pressure, most likely coming from other people who are waiting for him/her to finish the action.
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