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Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Privacy Concerns (Data Secondary Usage)

Composed of three, seven-point Likert-type items, the scale measures the belief that companies should not share or sell personal information to other companies unless authorized by the individuals who gave the information about themselves.