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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Product’s Story

Four, seven-point Likert-type items are used to measure a person’s belief that a certain product has a history that tells a story about how the product it began and changed over time.

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