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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Product Perishability

With three, seven-point semantic differentials, the scale measures the degree to which a person believes a good or service can not be produced and stored for consumption at a later time.