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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Product Price and Volume Simultaneous Changes (Typicality)

With three, seven-point bi-polar adjectives, the scale measures how much a consumer believes it is common in supermarkets to see both the price and the volume of a product increase or decrease at the same time.