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Scale Reviews

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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Product Purchase Interest

A consumer’s willingness to consider buying a particular product and recommending it to others is measured in this scale with three, nine-point items.  Given the phrasing of one of the items, the implication is that the consumer has tried out the product before responding to the scale.