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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Purchase Importance

Three, seven-point items measure how much a person cares about a particular decision and is involved in it.  As phrased, the decision is in the future.  The items can be easily adapted for reference to a decision that has already been made.